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Joana is a leadership and corporate coach dedicated to empowering women leaders and teams with a holistic, results-driven approach.
With a background in biomedical science, an ICF ACC certification, and expertise in NLP and somatic coaching, she blends neuroscience, mindset mastery, and practical leadership strategies to drive lasting transformation.
Joana’s coaching helps leaders build confidence, enhance emotional intelligence, and lead with authenticity—creating high-impact results for individuals and organisations alike.
My mission is to empower women in leadership to embrace their authenticity, lead boldly and unapologetically, and cultivate deep self-trust by connecting with their intuition and inner wisdom.
Too many women in leadership shrink to fit expectations—doubting themselves, holding back, playing small.
Real leadership is bold, authentic, and intuitive. I help you own your power, lead with confidence, and make an impact—on your terms.
With a background in biomedical sciences and corporate coaching, I understand the pressures of high-performance environments. My journey led me to master NLP and holistic coaching techniques, allowing me to help women leaders overcome self-doubt, enhance their presence, and make bold, confident decisions.
NLP Master
Studied NLP to Master Practitioner level and saw its transformative power in leadership, mindset shifts, and high performance.
Graduated from the NLP Academy, certified by the ITCA (John Grinder, the co-founder of NLP, Carmen Bostic and Michael Carroll).
Certified Life Coach
Started as a Certified Life Coach on Plumm, a leading HR platform integrating mental health support into workplace well-being.
Launched a transformative coaching practice dedicated to helping individuals achieve confidence, clarity, and alignment in their personal and professional lives with a touch of spirituality backed by science.
Specialist Biomedical Scientist
As a HCPC registered Biomedical Scientist, I spent over five years working for the NHS, leading a team of three and organising workshops to promote well-being. In 2023, I transitioned fully into coaching to empower others on a deeper level.
Certified Holistic Coach
Integrated somatic work, mindfulness, and energy alignment into my coaching to help leaders step into their power holistically.
ICF Recognised Coaching Credential
Refining my expertise in leadership and executive coaching, equipping me with advanced coaching methodologies, ethical frameworks, and transformational techniques to support leaders at all levels.
Leadership Coaching Excellence
Founded Mindful Corporate Coaching to empower women leaders and teams with authenticity, confidence, and impact through a unique NLP-driven framework embedded with holistic practices for sustained growth.
NLP Educational Consultant
Joined the NLP Academy working with the world’s leading NLP training provider and co-founder John Grinder to uphold excellence in NLP education.
Leadership & Executive Coach
Today I am proud to be
helping women in leadership trust their intuition, lead with confidence, and break limits. I focus on empowerment and run corporate coaching for lasting impact.
Many leadership programmes focus on surface-level strategies. Our coaching goes deeper, addressing the mindset shifts and subconscious patterns that truly drive success. Through NLP, somatic techniques, mindfulness and energy alignment, I help leaders transform from the inside out.
Neuro-Linguistic Programming (NLP) is a powerful tool for women in leadership, helping you enhance communication, build unshakable confidence, and overcome self-doubt.
By rewiring limiting beliefs and refining your influence, NLP empowers you to lead with clarity, emotional intelligence, and impact.
Whether you’re navigating high-stakes decisions, managing teams, or striving for executive presence, NLP equips you with the mindset and strategies to thrive in leadership.
Neuro-Linguistic Programming is a powerful approach to personal and professional growth that explores the connection between thoughts (neuro), language (linguistic), and behaviour patterns (programming). It helps individuals understand and reshape their mindset, communication, and habits to achieve their goals more effectively.
In leadership, NLP enhances self-awareness, emotional intelligence, and influence. It equips leaders with tools to overcome self-doubt, communicate with impact, and make confident decisions. By rewiring limiting beliefs and fostering resilience, NLP empowers leaders to inspire, motivate, and drive meaningful change.
New Code NLP helps leaders achieve peak performance by unlocking their unconscious resources, enhancing decision-making, and reducing stress. It boosts emotional intelligence, shifts limiting beliefs, fosters creativity, and strengthens team dynamics.
By accessing a ‘resourceful excellence’ state, leaders perform at their best, driving innovation and success in high-pressure situations.
Joana is a go-to expert in NLP and leadership coaching, trained by John Grinder, NLP’s co-creator, alongside Carmen Bostic St. Clair and Michael Carroll. As an NLP Educational Consultant for the NLP Academy, she brings world-class expertise to help leaders excel.
As an International Coaching Federation credentialed ACC coach, Joana brings globally recognised coaching standards to leadership development. Currently working towards PCC certification, Joana upholds the highest ethical and professional coaching standards.
For organisations, this means:
✔ Proven coaching methodologies aligned with ICF’s gold standard.
✔ Measurable leadership transformation backed by rigorous training.
✔ Trust and credibility in leadership coaching that delivers real results.
Investing in ICF-certified coaching ensures your leaders receive expert guidance that enhances performance, resilience, and long-term success.
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